Generally, CSR is an avenue for companies to contribute back to society by engaging in various aspects – medical, environmental, the marginalized, etc. I wonder if there could be more connection than that…
After much deliberation, my interpretation of CSR has gone in a more digestible way of looking at corporate as a community of like-minded individuals working towards the vision and mission of the company. With this, curiosity led me to thinking:
Community coming together in a Social environment and Relating to their peers who could or know someone who might be facing challenges beyond the norm.
This could be one way of looking at CSR at eye level (employees) apart from a top view (corporate).
What is the difference?
One is a corporate initiative as part of the business directive to inculcate a business and social giving culture, while the other approach is to encourage the employees to take the lead of social giving culture within an organisation, thus, forming an integrated CSR approach making the corporate and employees within into a CSR partnership for the community beyond the company.
Rachel Valerie Fernandez